A guide to SEO vs SEM

A guide to SEO vs SEM

2420 846 Digital Marketing Agency | Google Ads | Social Media Marketing


Search Engine Optimization


Search Engine Marketing

Optimizing a website in order to get traffic from organic search

Traffic and visibility from both organic and paid search

The goal of SEO is to rank your website in the website in the organic search results.

You can also get your website in the paid area of search results via Pay Per Click (PPC)

SEO is where you focus 100% on ranking in the organic results

SEM is when you tap into both SEO and PPC in order to get traffic from search engines

SEM is a broad term that includes both SEO and PPC which means SEO falls under the umbrella category of SEM

SEO takes time

When you stop paying, your traffic gradually reduces to ZERO

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